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Many eCommerce brands rely on Google Optimize for A/B testing. If you've been using Optimize, you may be looking for an alternative now that Google is sunsetting the tool.
We’ve compared 10 Google Optimize alternatives to help you figure out the right A/B testing tool for your online business.
What was the hype with Google Optimize?
Google Optimize was a favorite for businesses across industries. Here’s why:
- Since Optimize was built on Google Analytics, it simplified how you evaluated issues and improvements within your customer journey and conversion flow.
- Optimize was free to use, making it easier for small businesses to run A/B tests without breaking the bank.
- The platform was easy to use and intuitive, especially since the dashboard had the same UI as Google Analytics.
However, it had its downsides:
- Optimize is not native to Shopify. Editing the store design and setting up the variant design is not as seamless as you’d like it to be.
- Despite having a free plan, brands can only run a limited number of tests.
Alternatives to Google Optimize for A/B Testing
Shoplift
Ideal for: Shopify-based businesses from medium to enterprise.
Shoplift is an A/B testing tool made for Shopify. It is designed to integrate directly into your storefront, letting you test any template on your theme easily. This is what makes Shoplift the best Google Optimize alternative for Shopify stores.
Pros:
- Built for Shopify stores, ensuring that your tests don’t affect your load time.
- Flicker-free testing experience.
- Edit and set up variants through the theme editor.
- Template-based recommendations based on strategies that work for Shopify stores.
Cons:
- Currently, Shoplift is available only for Shopify stores.
Pricing:
A 14-day free trial is available. Paid plans start from $149 per month, with unlimited testing and all the testing features you need to effectively run tests.
VWO
Ideal for: Large to enterprise-level businesses
VWO is known for its suite of tools for web experimentation, customer data, and personalization.
Pros:
- Integrates with your commonly used third-party tools.
- Easy to set up and intuitive to use.
- Easy test deployment.
Cons:
- No native integration with Shopify.
- Built for larger organizations, meaning that the platform is not compatible with growing businesses.
- Requires technical expertise, having a steep learning curve.
- Glitches are common.
Pricing:
VWO has a free plan, with some feature limitations. Their paid plans start from $200 per month, billed annually.
Adobe Target
Ideal for: Enterprise-level businesses
Adobe Target lets you leverage AI-powered testing, personalization, and automation at scale. The product is used by enterprise brands like Sony and IBM.
Pros:
- Perfect for users of Adobe's suite of tools.
- AI-based personalization allows you to create personalized experiences at scale.
- Packed with data-driven insights.
Cons:
- Not native to Shopify.
- Slow user interface.
- Integration with third-party tools is not easy.
- Requires advanced technical knowledge to effectively use it.
Pricing:
Pricing is only available on request and is based on your traffic volume, the channels you want to set up, and the product options you pick.
Convert Experiences
Ideal for: Large to enterprise-level businesses
Commonly used by B2B and agencies, Convert Experiences is known to be a leading solution for A/B testing, allowing you to run basic tests as well as full-stack experiments.
Pros:
- Compatible with Shopify themes, allowing easy testing.
- Flicker-free experience without using third-party cookies.
- Integrations with all your important tools like ActiveCampaign, Google Analytics, Hubspot, etc.
Cons:
- No native integration with Shopify.
- Limiting reporting.
- Longer time to onboarding due to the complexity of the product.
Pricing:
Paid plans start from $99 per month.
Explore by Omniconvert
Ideal for: Large to enterprise-level businesses.
Explore lets you A/B test, set up web personalization, and use advanced segmentation.
Pros:
- Ability to choose your preferred statistics engine.
- Timely customer support.
Cons:
- No native integration with Shopify, making it harder to edit theme sections.
- Setting up a test isn't intuitive.
- Bugs within the platform are common.
Pricing:
Plans start from $390 per month.
Kameleoon
Ideal for: Enterprise-level businesses.
Used by the likes of Coca-Cola and Decathlon, Kameleoon is known for its extensive A/B testing, experimentation, and AI-driven personalization features.
Pros:
- Built for hyper-personalization, with segmentation options and 45+ prebuilt parameters for AI-driven personalization.
- Integrates with 30+ tools like Google Analytics, Hotjar, Zapier, etc., letting you set up workflows and connect your marketing, data, and analytics with ease.
Cons:
- Since they serve large-scale businesses and product teams, Kameleoon has a more complex UI to navigate.
- While Kameleoon is available on the Shopify App Store, it doesn’t have any reviews yet.
Pricing:
Free to install from the Shopify App Store. For pricing information, get in touch with their team.
AB Tasty
Ideal for: Enterprise-level businesses
AB Tasty delivers a whole suite of personalization tools— from A/B testing to personalization within search and recommendations.
Pros:
- Proven to drive results for large eCommerce brands like Decathlon and Clarins.
- Design onsite experiences based on granular segments.
- Implement A/B testing and personalization strategies at a large scale.
Cons:
- No native integration with Shopify.
- Data and analytics visualization is rigid.
- Not seamless for testing on Shopify themes.
Pricing:
Pricing tiers are gated. Reach out to their sales team for pricing.
Zoho PageSense
Ideal for: Small to enterprise-level businesses.
Zoho PageSense lets you analyze your page performance, run tests, and personalize your web experience.
Pros:
- All-in-one tool for your business needs.
- Perfect for brands who are looking for an all-in-one tool and don’t already have an analytics tool in place.
Cons:
- No native integration with Shopify.
- Slow customer support.
- Some learning curve.
Pricing:
Plans including A/B testing start at $30 per month billed annually.
SiteSpect
Ideal for: Enterprise-level businesses
More commonly used by product managers and large retailers, SiteSpect is a full-suite A/B testing and personalization tool.
Pros:
- Known for its flicker-free testing experience, SiteSpect ensures faster load times and improved site performance.
- Granular site settings provide flexibility.
Cons:
- Not native to Shopify.
- User experience isn't intuitive and has a learning curve.
- Requires developer assistance or expertise to set up.
- The visual editor is not reliable enough.
Pricing:
No self-serving pricing is available. Reach out to their sales team to get a quote.
CrazyEgg
Ideal for: Small to large businesses
CrazyEgg has all the tools you need to improve your website in one place— session replays, heatmaps, A/B testing, etc.
Pros:
- Native Shopify integration is available.
- Most popular for its easy-to-analyze heatmaps.
Cons:
- A/B testing is not the platform’s strong suit.
- Not suitable for complex tests.
- Poor customer support.
Pricing:
Plans start at $29 per month.
Made a decision about your A/B testing tool?
Most A/B testing tools available to install are built for enterprise-level businesses, leaving growing stores underserved. Many are also not built for Shopify, which means that creating test variations through the theme editor is limited. An A/B testing tool made for Shopify lets you edit and set up variants right from the theme editor, keeping your test versions seamless.
This is why we built Shoplift— to let online businesses of all sizes leverage A/B testing, improving their user experience and increasing conversions.
