When selling online, you’re continuously adapting and optimizing your store experience over one crucial goal— How can you improve your conversions?
The right eCommerce CRO tools can help you identify and fix issues, find ways to get your products relevant visibility, and improve the experience of your store, driving more sales.
But, it’s also important to keep your tech stack lean. Too many apps lead to too many (budget and site speed) problems.
Here’s our short list of the 6 must-have CRO tools for Shopify stores.
Analyzing and Testing
Google Analytics
Analyzing store performance
The right insights help you pinpoint issues and ways to enhance the experience you provide so that you can easily implement strategies that improve your conversions.
It’s no surprise that Google Analytics is the best platform for analytics, with all the reporting features you need to help you make data-informed decisions.
Why Google Analytics?
Google Analytics has endless data points and reports that can give you precise insights into any aspect of your store. Here are 3 ways to use data from the platform for store optimization:
- Track acquisition: Understand your acquisition and how your traffic sources, campaigns, and search terms perform to double down on strategies that work and adapt tactics within sources and campaigns that don't.
- Understand your audience: Google Analytics has multiple reports to help you understand your audience and their behavior so that you can identify areas of improvement and enhance the experience for them.
- Track organic growth: Track search terms and the pages tracking for those search terms to replicate successful SEO strategies onto pages with low organic ranking.
Pricing
Google Analytics is free to use. For enterprise-level analytics, you can upgrade to Google Analytics 360.
FullStory
Analyzing user behavior
While reports and metrics can help you identify user behavior like drop-offs, you also need to understand the "why" behind your users' behavior.
A tool like FullStory lets you capture and view user interaction on your online store, giving you more insights into the exact reasons behind different customer behavior at different points of the store.
Why FullStory?
FullStory is packed with powerful features so that you can get a 360-degree view of your shoppers’ experience on your site. Here are 3 to get started with:
- Session replay: See how visitors experience your website (their journey across different pages, clicks, scrolls, etc.) to identify friction points across your site and even areas of delight that you can replicate.
- Heatmaps: Use heatmaps to get an overview of how your page performs, validate design and messaging that works, and make improvements based on your learnings.
- Journey mapping: FullStory lets you use journey maps to identify trends in the way customers move to checkout, find drop-off points, and understand how different customers (like first-time visitors) move through your site.
Pricing
Fullstory's free plan comes with 1K sessions per month and 1 month of past data.
Shoplift
Testing and optimizing your pages
One of the best ways to improve your conversion rate is by A/B testing. By testing, you can solve specific pain points, try out tactics to validate whether they work for your audience, and continuously enhance the experience you provide.
Shoplift is your go-to solution for A/B testing. With the app, you can test different variables on any page of your store, compare which edit or tactic works better, and set up a store experience that has proven to work.
Why Shoplift?
Easy to use and intuitive, Shoplift removes the complexities of A/B testing and delivers powerful results.
- Goal-based tests: When setting up a test, you can define the goal you want to achieve (like an increase in AOV) so that the platform can help you identify the test’s success.
- Simplified page editing: Since Shoplift uses the same theme editor as Shopify, you can make page edits with ease, while sticking to your brand style.
- Templatized test recommendations: Shoplift recommends new tactics you can test, allowing you to instantly implement unique theme sections within your page to understand their effectiveness.
- Powerful reporting: Once your test ends, you can use Shoplift’s detailed analytics to evaluate your test performance. The dashboard tracks every metric you need to help you make an informed decision.
Pricing
Starting at $149 per month, Shoplift has a 14-day free trial that lets you try out the app before you commit.
Delivering Delightful Experiences
Rebuy
Personalization and upsell
Personalizing your store experience lets you tailor recommendations to your store visitors, helping them find the right products, increasing cart value, and delivering positive customer experiences.
Rebuy uses AI to set up recommendations based on shopper history, letting you personalize every touchpoint so that your customers find the products they want easily, driving faster conversions.
Why Rebuy?
- Tailored product recommendations: Using the personalization tool, you can set up rule-based recommendations at different parts of your store so that
- Rich analytics for continuous improvements: Make continuous improvements to your recommendation sections using the rich analytics available about every aspect of your recommendations, widgets, and audience behavior.
- Upsells at crucial points of the customer journey: Set up upsells based on the product that the shopper is viewing or has added to their cart, increasing cart value.
- Smart bundles: Combine the right set of products into a bundle or let shoppers customize their bundles. Using Rebuy, you can set up logic for custom bundling and dynamically generate offers relevant to your bundles.
Pricing
Rebuy has a free plan of up to $1K in additional revenue. Paid plans start from $99/month.
Gorgias
Customer support
Look, you don't always need a new strategy or a massive discount to drive conversions. Sometimes, improving your conversions is as easy as good customer service. By providing quality and timely support to visitors browsing your store, you can build trust and rapport, show how reliable you are as a brand, clear any questions they have, and help them make purchasing decisions.
Gorgias is one of the best customer support apps within the Shopify ecosystem.
Why Gorgias?
- Multiple channels for communication: Communicate with customers via email, chat, voice, SMS, WhatsApp, and even social channels in one place.
- Unified dashboard with all your customer details: Gather all your customer history and get context to provide relevant information when customers reach out.
- Send personalized messages based on flows: Set up rules within Gorgias to auto-send messages to customers on common questions about orders, returns, etc.
Pricing
Plans start at $10/month, and plan tiers are based on the number of tickets opened each month.
Klaviyo
Automated messages via email, SMS, and mobile push notifications
It’s all about bringing in more conversions while keeping your costs low. One of the smartest ways to do this is by sending engaging and personalized campaigns to your audience to re-engage and retain them as customers.
Why Klaviyo?
- Communicate via multiple channels: Klaviyo lets you send promotions and automated messages via email, SMS, and mobile push, letting you reach customers where they are most active.
- Send broadcast campaigns: Create and send campaigns about launches, promos, and newsletters that are engaging enough to compel your audience to click.
- Set up automated flow based on customer behavior: Re-engage shoppers by setting up personalized and behavior-triggered messages, recovering abandoned carts, reminding them about a product they viewed, etc.
- Segment your audience and send specific messages: Create customer segments based on purchase and browsing history, gender, tags, etc. to send messages tailored to them, assuring higher engagement and conversions.
Pricing
Klaviyo's free plan is available for stores with up to 250 contacts. Paid plans start from $35 per month.
The right CRO tools help you grow your business
Before installing a Shopify app to boost your conversions, identify the first few steps you need to take and get an understanding of what the results would look like after a month or two of use. It's best to read customer reviews and get a demo before adding a CRO tool to your tech stack.